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NGOs
and Strategies
NGOs are the third
sector in Brazil, composed of about 220.000 Non
Governmental Organizations - NGOs, most of them do not
have an efficient marketing or management strategy. Iko
Poran was generated to change this reality
Although the biggest target of an NGO is to accomplish
its mission, as well as in the second sector, a strong
brand and a good management strategy help to raise the
necessary resources, attract the best professionals,
increase their effectiveness and trust next to their
tended public.
Iko Poran has its operations linked with many NGOs
and provides them three kinds of jobs: volunteer work,
financial resources and technical support in management
and marketing.
Iko Poran develops volunteer programs to attend
specific necessities of NGOs to allow them giving better
benefits to their people. At the same time, they give a
very gratifying experiences to volunteers who feel the
social and environmental impact changes that what he/she
does can provoke. |
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